Odele Makeup was in a position where its old corporate website was no longer fit for its purpose; it was impossible to update easily and quickly, and no longer reflected their brand or voice.
EcoBrandNow deployed a smart digital strategy that was highly technical, but yet possessed a high standard projects for a large brand.
We built the site structure and wireframes to be in sync with strategic goals. The website not only looks modern, fresh and beautiful, it is informational and educational about what the products do, and what benefits they provide. The whole experience is has a simplicity, elegance and confidence about it.
Through exploration and iteration, we were able to establish a system rooted in raw aesthetics, real personality, and authentic opinions; as a brand with something to say, we designed how it was said by making it simple, but significant — bold typography, strong images, and a minimal elegance.
The new guidelines help them express their positioning, personality, and beliefs. Along with this, it provides direction for video and photography, as well as the the visual and verbal standards that we refined to define their new brand identity.