Highlights

Understanding
the audience

Having introduced dedicated personal styling sessions as part of their offering to customers, we introduced their unique Frame your style service via the website homepage. A dedicated page fully explains the service and provides customers the ability to make bookings for the service.

Services
Messaging
Web UI/UX
Brand Strategy
brand Experience
Iconography
Product Renderings
Strategy

A flexible design

To describing the Parker & Co experience and their services to customers, copy was developed to create e a unique tone of voice which is used across communication channels.

Website & branding

Content from the heart

To tell the visual story of what a customer could expect from a visit to the store environment and the one-to-one service we commissioned a photography shoot to create unique visual content.

Mobile, by design

Responsibly Responsive

Since launching the site, we have added a dedicated ‘Frame only’ page to further cater to the number of customers who already have prescriptions and are searching for a unique look.

Insights

Key Results

A website that deploys Parker & Co most valuable assets to deliver
a consistent, high end, premium experience.

58%

increase in time spent on new website

264%

order value soaring

300%

Instant Return on Investment within first 4 month – seeing a 500% rise in sales

Curious?

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line.